Creating Marketing Campaigns That Work

4 Week Live Training Series for Anderson Entrepreneurs.

Most small businesses waste money on marketing because they guess. This 4-week series gives you a practical campaign-building system you can actually use.

Built by Dr. Giovanni Calise — professor, strategist, and creator of SUCCEED.

Creating Marketing Campaigns That Work live business training
series for Anderson entrepreneurs

What You'll Learn

Build Campaigns That Attract Attention, Create Trust, and Drive Revenue.

This series replaces guessing with a practical system for local businesses that need marketing campaigns that actually work.

Build Campaign Foundations

Define campaign goals, audience clarity, buyer personas, offer clarity, and campaign scope.

Week 1

Create Themes & Awareness

Develop campaign themes, stronger messaging, and low-cost awareness channels that get noticed.

Week 2

Create Content That Converts

Build search-based, comparison-stage, value-driven, trust-building content that moves buyers forward.

Week 3

Turn Attention Into Revenue

Improve conversions, repeat business, and performance measurement so you can adjust what works.

Week 4

Who It's For

Built for Anderson Business Owners Ready to Move

This training is designed for entrepreneurs, small business owners, and local professionals who need practical marketing training without the cost or time commitment of formal business education.

Small business owners who need campaigns that work.

Entrepreneurs building local visibility and sales.

Professionals growing a business or side venture.

Community leaders ready to grow their impact.

Reserve Your Spot

Anderson entrepreneurs and business owners participating in live
marketing campaign training

What's Included

Everything You Need to Learn, Build, and Execute

4 Live Workshops

Hands-on training sessions led by Dr. Calise.

Training Slides

Clear frameworks and teaching visuals from each week.

Weekly Task Sheets

Step-by-step worksheets to apply the training.

Digital Resources

Videos, podcasts, and blogs that reinforce the lessons.

2-Month SUCCEED Access

Complimentary platform access for all attendees.

Live Business Training Series

Creating Marketing Campaigns That Work

4-Week Series for Anderson Entrepreneurs

Wednesdays

8:00 AM – 10:00 AM

WEEK 1

Sept 2, 2026

WEEK 2

Sept 9, 2026

WEEK 3

Sept 16, 2026

WEEK 4

Sept 23, 2026

PRACTICAL MARKETING TRAINING. REAL-WORLD RESULTS.

Event Details

Location

123 Anderson Dr
Anderson, SC 12345

Parking

Free parking is available in the adjacent parking garage on Anderson 2Rd.

4 Live Workshops

This training is free. A $100 refundable attendance deposit is collected to reserve your seat and encourage commitment.

Attend at least 3 of the 4 sessions and your deposit will be returned in full.

Registration

Free 4-Week Series

City-sponsored business training for local business owners and entrepreneurs.

Reserve Your Spot

Led By Dr. Giovanni Calise

Real-World Experience. Practical Training. Proven Results.

Dr. Giovanni Calise

Business Strategist · Professor · Author

Dr. Giovanni Calise brings over 20 years of experience helping businesses grow through smarter strategy, practical systems, and real-world execution.

Business & Academic Leader

Assistant Professor at Anderson University. Oversees graduate and undergraduate business programs.

Product & Strategy Expert

Product Manager and Business Analyst with international consulting experience across multiple industries.

Process & Performance Focused

Certified Six Sigma Green Belt with a track record of improving systems, streamlining processes, and driving measurable results.

Proven Communicator & Leader

Decisive leader who has managed teams up to 150 people and trained professionals nationwide.

Bringing Practical Experience to You

20+ years in business strategy, marketing, and product management

Certified Six Sigma Green Belt

Experienced Scrum Product Owner (certification in progress)

Professor of Marketing, Digital Strategy, and Business Innovation

Proven track record building strategies that create real results

Creator of the SUCCEED Platform and training programs

Training Focus

Stop Guessing. Stop Wasting Money. Build Marketing Campaigns That Work.

This training series gives local business owners a practical system to build smarter campaigns, attract better customers, and improve results.

Define campaign goals that matter.
Clarify your audience and buyer persona.
Sharpen your offer and campaign scope.
Create messaging and awareness that get noticed.
Build content buyers are already searching for.
Measure results and adjust in real time.

Reserve Your Spot Today

Frequently Asked Questions

Creating Marketing Campaigns That Work is a 4-week live business training series that teaches local entrepreneurs and business owners how to build practical marketing campaigns instead of guessing. Participants learn campaign foundations, messaging, content creation, conversion, repeat business, and measurement.
The series is held on Wednesdays from 8:00 AM to 10:00 AM on September 2, 9, 16, and 23, 2026, at the City of Anderson Economic Development Office.
This training is built for Anderson entrepreneurs, small business owners, local professionals, and community leaders who want practical marketing training they can apply immediately.
Week 1 covers campaign foundations. Week 2 covers campaign themes and awareness. Week 3 covers content that converts. Week 4 covers conversions, repeat business, and measurement.
Participants receive training slides, weekly task sheets, campaign planning tools, digital resources, and implementation worksheets designed to help them build and improve their campaigns.
Yes. Attendees receive a 2-month complimentary subscription to the SUCCEED digital platform so they can access the digital training materials connected to the series.